Organizations of all kinds need creative marketing professionals with strong communication, design awareness, and analytical skills. The marketing major at Goshen College combines academic study, graphic design, communication, and marketing courses with opportunities to apply what students are learning through our internship program and award-winning case competition teams.
Marketing students gain the experience and tools they need to become a successful marketing professional with a degree in marketing from Goshen College. Our marketing programs combine critical thinking, problem-solving, consumer behavior, marketing analytics, and strategic marketing with opportunities to apply what’s learned through real-world projects and internships. Students will also have the chance to develop their own marketing research projects, giving you the opportunity to put your skills to work and make a real impact.
Our faculty are experienced professionals, passionate about teaching and mentoring marketing students. They will help you develop the skills you need to succeed in marketing careers like advertising, public relations, sales, or starting your own agency. Small class sizes means you’ll get the personalized attention and guidance you need to reach your career goals.
We offer two options for students interested in studying marketing: a major or a minor. Your marketing studies at Goshen College may gaining knowledge in market research, business programs, customer behavior, consumer research, media trends, marketing communications, digital marketing, search engine optimization, and more. You will also have the opportunity to complete an internship in a marketing-related field.
The minor in marketing is especially geared towards students who want to supplement their studies with a less intensive course load that will give them a strong foundation in marketing principles. No matter which path you choose, students in our marketing program finish with the knowledge they need to succeed in various career paths in any marketing field.
With a focus on creativity, innovation, and analysis, our marketing program provides students with the skills they need to succeed in any marketing role. If you are interested in turning your creativity into results, our marketing program may be right for you.
Social media isn’t the first place most people turn to when they need a confidence boost, but if you’re following Achieng Agutu ’18, a quick scroll through her TikTok page can be as healing as FaceTiming a friend for a pick-me-up.
Josh Hofer knows about marketing — after all, he founded a festival based on meat cubes that has drawn thousands of visitors. Hofer has joined the Community Vitality Team with the South Dakota Cooperative Extension Service to create new opportunities for rural areas.
Goshen College and Ivy Tech Community College signed articulation agreements last month that will allow students to transfer credits from Ivy Tech’s programs into Goshen College’s four-year bachelor degree programs in accounting, business and marketing.
of business alumni are satisfied or very satisfied with their undergraduate education
GC team’s ranking in the Student Case Competition at MEDA’s annual convention in 2012 and 2013
Number of countries where business and economics classes are offered (China, Ecuador, Spain)
Learn more about Goshen College's exceptional academic outcomes and national rankings.
Anne Nisley ’22, an accounting major and marketing minor from Goshen, is working as a finance intern at Genesis Products in Elkhart, Indiana, which has given her experience to help with her future career.
Rachel Smucker majored in public relations, minored in business and graduated in 2015. Her passion for PR led her to explore different corners of campus life and all around the world.
Rachel's storyMelia Watkins, a 2017 business major and marketing minor grad from Cincinnati, Ohio, stayed busy during her years at Goshen College. She played soccer, ran track, participated in Black Student Union and joined PRSSA.
Melia's storyDesiderio (Dez) Lopez ’16 was a marketing and public relations double major from Goshen, Indiana. He was part of Enactus, Latino Student Union and Commuter Club, and worked as an intern at the admissions office.
Mikol Aspinwall, Goshen's youngest ever graduate at 17, is an entrepreneur with a knack for technology.
Mikol's storyNiles Graber Alvarez, from Goshen, and Hans Weaver, from from New Holland, Pennsylvania, graduated with business degrees. The two entrepreneurs started the business Menno Tea...while they lived in the dorms!
Hans' storyJerrell Richer
Professor of Economics
Carl Kreider Chair
Duane Stoltzfus
Professor of Communication
Director of Adult and Graduate Programs
Michelle Horning
Professor of Accounting
Program Director
Jon Geiser
Associate Professor of Business
Business Development Director for CBEE
Alysha Liljeqvist
Assistant Professor of Business
