Holistic Design

 

Jon Bontrager
Fall 2003

 

Thesis: Design is the root of action; if we can creatively construct our products and systems with purpose and understanding of the processes and side effects of these systems, we can improve our relationship to the natural world.

A. Principles of Industrial Design
B. Problems with Industrial Design
A. Nature is Model
B. Two Cycles: Biological and Technical
A. Consumption
B. Audience

 

 

Introduction to Industrial Design

Our modern lives are full of manufactured products. Nearly everything that surrounds us in our day-to-day lives is born of intense industrial processes, yet rarely do we think of the systems that support our lifestyles. Finding a single action in a day that does not somehow depend on fossil fuels is nearly impossible. Everything we use, eat, or come in contact with has either been shipped or manufactured (or both) far away from where we live, and arrives at our door via processes that gobble up mounds of natural resources (Chiras, 2000). Because of the affluence of our lifestyle, we do not see the effects of these processes, and thus we rarely consider the long-term sustainability of our daily actions.

While humans have always survived by our ability to use our surroundings, the industrial revolution increased our power to thrive, also increasing the size of our "footprint" (amount of land or resources required to sustain us). The machines that arose (and the knack for utilizing the energy in fossil fuels) during the industrial revolution greatly increased the output of manufacturing companies, also increasing the inputs of raw materials (Chiras, 2001). This increase in demand has led to intense mining, logging and agricultural processes that have left us with a less healthy world. Since industrial systems have been in place (mid 1700's), greenhouse gases in the atmosphere have increased, raising global temperatures, and threatening drastic global drought and flooding (Haines, 1). Industry and human consumption pumps tons of toxic material (mostly unknown side effects) into the earth and air every year (McDonough, 18). Never before has the sustenance of a culture imposed detrimental effects on such a worldwide scale as our own (Chiras, 2001). Our daily negligence and blind support of industrial systems of design is destroying the natural world that supports us.
There are several problems with industrial design and processes. Primarily, industrial design is not case-specific. It cares not for bioregional differences, but tends to value strength. Take for example clothing detergents. Water in different areas has differing degrees of mineral concentrations. Water with lower concentrations of minerals, as may be found in the northwestern United States, requires less detergent than water in the Southwest to clean clothing. However, detergent has a universal dosage and strength despite these regional differences (McDonough 2002, p. 29). Excess detergent can contaminate waterways and alter aquatic ecosystems. Another example is lawn fertilization. Many people over-fertilize their lawns in order to improve the color, which can harm aquatic life when runoff occurs. Many of these people also throw away their clippings after mowing, effectively removing nutrients from their lawns. Now the fertilization is required again. These homeowners are now increasing their dependence on industrial systems while hurting natural systems, instead of utilizing natural systems, which would decrease their need for industrial processes.
Another problem with industrial design is failure to view the whole picture. Our current industrial systems are not concerned with side effects and the long-term destinations of their products (McDonough, 2002, p. 40). Cars pollute the air and ground, houses are dependent on air circulating systems rather than natural ventilation, food packaging is used once and then thrown away. Industrial design is a remnant of the frontier mentality, a thought from colonialism which encouraged misuse because resources are infinite (Chiras, 2001). Now that we know that resources are finite and can see and measure the detrimental side effects of intense industrial design, we must demand more efficiency and environmentally-beneficial products over easily acquired products.
By critically thinking about our direction as a species and the effects that we want to have on our surrounding environment, we will be able to more effectively thrive in our surroundings in the long term. This will happen while improving the habitat of the very organisms that give us our affluence. Designing with the considerations of all aspects of growth is the most optimistic and active method of improving the natural world, for we express our principles and goals through our manipulation of our environment. Design is the root of action; if we can creatively construct our products and systems with purpose and understanding of the processes and side effects of these systems, we can improve our relationship to the natural world.It is time to move beyond industrial ideals of thought and design.

Principles of Cradle to Cradle

The principles behind authors Bill McDonough and Michael Braungart's ideas are primaily based on nature's concept that "waste = food" (78). They cite the example of a cherry tree, which produces a lot of ìwasteî in extra fruit and flowers. This excess growth presents no problem for natural systems because the "waste" nourishes other organisms who are sustained by these products (78). Thus, humans are only harmful and wasteful because we create products that are not readily usable by other organisms. For example, they suggest that instead of styrofoam packaging, we should manufacture packaging out of rice husks, which are readily biodegradable (80). We could then insert seeds into this packaging as well, so that littering becomes a positive action by nourishing and seeding flowers along the travelways, creating habitat and food for native creatures.
McDonough and Braungart lay out the framework for an entirely new industrial system with a new perspective on non-biodegradable products as well. They point out that the current products we use daily are really one-use; or "cradle to grave" products (27). In Cradle to Cradle the authors suggest that we create products with their end use in sight. If products were not entirely biodegradable (made of biological nutrients) they would be entirely recyclable through industrial cycles (made of technical nutrients). When consumers are done with technical products, companies will reclaim them, re-using every bit of the old products in constructing new ones. This differs from recycling in that current recycling techniques are really "downcycling;" they create a product of lesser quality with serious toxic side effects in the meltdown process (53). Currently, metal and plastics can only be recycled several times until they are no longer durable or safe enough to process. The technical cycle would minimize non-biodegradable waste and negative side effects involved with industrial processes.

McDonough and Braungart most effectively back up their design ideas by noting that "the biomass of ants exceeds the biomass of humans," yet the presence of ants does not threaten the survival of all other species on the earth. Ants thrive on entirely recyclable structures, and help other organisms by moving nutrients around and maintaining soil health (79). In contrast, humans use products (such as computers, rubber products, plastics) that cannot be disposed of safely (18). The authors question that if we need regulations and special containers to hold our products (and by-products) when we are done with them, what happens when we are using them? They note that many of these products "off-gas," or leave little bits of their toxic selves everywhere they are used (such as tennis shoes) (3). They also challenge that a system which "measures productivity by how few people are working" and by how many natural resources it can manipulate into waste is not in line with our current understanding of the state of our resources (18). If ants can "design" systems that are beneficial to themselves and other organisms, certainly we as humans can (and should) do the same.

Principles of Permaculture

Another revolutionary design process has been proposed by Bill Mollison. Unlike Cradle to Cradle, Mollisonís "Permaculture" targets individual homes and farms as the root of change. ìPermacultureî is a combination of the words "Permanent" and "Agriculture." Mollison takes this approach to creating sustainable systems because he believes that "without permanent agriculture there is no possibility of a sustainable social order" (ix).

The primary principle of Permaculture is to "work with nature rather than against it"(15). Permaculture design takes into account the forces of nature and the tendencies of nature, and attempts to assist, rather than impede them. For example, industrial design provides a pesticide to deal with insect destruction of a crop. Permaculture takes into account that pests continually build up resistance to pesticides, or that pesticides also kill beneficial insects, which will help to keep pests under control.Thus, Permaculture would attempt to cultivate habitat for predators of harmful insects and decrease pesticide use rather than using chemicals carelessly to quickly deal with the problem. The consideration of all the forces in nature and use of them for total benefit in an ecosystem is a classic Permacultural approach.

Another principle of Permaculture is to primarily use natural systems to fix natural problems (15). For example, the flooding of storm water systems is a common occurance in many cities. These structures were designed to get rid of water as quickly as possible, rather than capture and use it (Lancaster). When rains come, runoff water is funneled into the sewage system and thus the waste water treatment plant. When this happens, the waste water treatment plant also floods, spilling sewage into the nearby streams. These type of storm water systems are prevalent all across the U.S., even in areas where water is scarce (for example, Tucson, Arizona). In these areas, water is pumped hundreds of miles and then used carelessly (Lancaster). Rain water could be collected in wetlands, funneled towards gardens, wetland habitat or ponds from the streets, or captured for flushing toilets and washing dishes. This would solve several problems of contamination of rivers and water scarcity using the problem (rainwater) as the solution.

This leads into the third principle; to make small changes for large effects. This is where efficiency enters the design process. By taking into account the ease and effectiveness of functioning components, designers do not waste resources. The yields of such changes are theoretically unlimited. This is echoed by designers who say that waste is only waste due to our inability to use it in a beneficial way (Reynolds, 1990). In fact, nothing is wasted in a permacultural system that functions properly. Every component of a community has a use; we only must learn how to implement it as a beneficial component.

Another key idea in permaculture is that when one is surrounded by diverse, harmonious relationships, he or she will feel happier and be more likely to spread the seed of harmony in his or her relations with other humans. Permaculture is really opposed to industrial-based systems of economics, politics, and community organization because they encourage fragmentation of relationships. In ironic agreement, Cradle to Cradle suggests that really we can incorporate connectivity with nature in industrial working environment and through considering the environmental effects of our products and industrial systems. McDonough and Braungart have worked with several companies (Ford, Hermann Miller, Nike) in designing new factories that incorporate natural light, green hallways, natural airflow, green roofs and native seed plots (to lure in native species of birds and plants) to soften the abrupt division between industry and the natural world. Each of these companies has seen an increase in applications, fewer sick days from employees, a decrease in regulatory costs, and an increase in productivity (web page). Clearly, increasing workers connections with the outside world is beneficial to industry. Permacultural systems encourage connections between the components of a system, which in turn make the entire system stronger.

Comparison of Systems

  These two systems of design, although similar in many goals, differ in several fundamental environmentalist perspectives. One of these topics is consumption. Mollison writes in opposition to consumption:

"Our consumptive lifestyle has led us to the very brink of annihilation. We have expanded our right to live on the earth to an entitlement to conquer the earth, yet 'conquerors' of nature always lose. To accumulate wealth, power, or land beyond oneís needs in a limited world is to be truly immoral, be it as an individual, an institution, or a nation-state" (1).

McDonough and Braungart counter by writing that:

"[t]he environmental message that 'consumers' take from all this can be strident and depressing: Stop being so bad, so materialistic, so greedy. Do whatever you can, no matter how inconvenient, to limit your 'consumption.' Buy less, spend less, drive less, have fewer children-or none. If you are going to help save the planet, you will have to make some sacrifices, share some resources, perhaps even go without. And fairly soon you must face a world of limits. Sound like fun? We donít think so"(7).

In this conflict of views the authors have found an impass. While McDonough and Braungart speak only to developed countries with money to implement such a research-based system, Mollisonís can be implemented (perhaps more effectively and at higher benefit) by those who live in poor, rural settings. The idea of local sustenance teems in permacultural thought, while McDonough and Braungart do not address the issue. A farm designed with Permacultural techniques should be (almost) entirely self-supporting. In many ways, Mollison suggests reverting to agricultural society, while McDonough and Braungart suggest that industrial society is good, only the processes associated with current techniques are flawed. Moreover, McDonough and Braungart link large-scale economic growth to individual happiness, while Mollison denies any connection between the two.

The two models also differ in that Cradle to Cradle does not address issues of food supply and long-term sustainability of consumptive society. Instead, McDonough and Braungart paint the picture that these will simply result from economic growth. The authors do not address the energy costs of a new industrial system, nor do they supply the energy costs and time frame for the implementation of such a system. Mollisonís techniques can be implemented practically around the home with little to no fossil fuel energy consumption, only personal energy consumption. Once again, the differing audience separates the authors; while Mollison speaks to simple folks, McDonough and Braungart hail the developed world.

Mollison draws out this difference in a diagram of the production of a chicken egg through two different systems; one industrial and the other natural. In the industrial system, fuel, pesticides, crops, transportation and hormones produce an egg from a chicken whose life is lived in close proximity to other hens in a stinky, infectious henhouse. The other egg is produced from the hen scavenging insects, vegetable scraps, and drinking rainwater in the open air, the only industrial inputs going into the structures that form the henhouse (25). While McDonough and Braungartís system may differ from the industrial system that produces the first egg, it still is certainly more energy consumptive and unnatural in comparison to Permacultural systems.

If we view these two design structures as approaching different sectors of our world, we can see that both are doing good things. While Permaculture may seem to be the most environmentally sustainable and most natural lifestyle, the idea of "stepping back in progress" will never jive with the majority of "developed world" constituents. Cradle to Cradle has received rave reviews for combining hope for the future and economic growth, an entirely new proposition in the environmentalist perspective (Janzen). Indeed, it may take industry-friendly folks like McDonough and Braungart to persuade consumers in the developed world to consider the effect of their lives on the environment (or simply change the system in which such people live). Also, there will always be a need for some part of industry. Those who do change their lives to create agricultural systems around their own homes will need plows, rakes, hoes, shovels, clothing, fences, and other products of industry.

Thus, neither "holistic system of design" in fact speaks to all realms of our world. There is no system to implement that will universally fill our needs and the needs of the environment around us. We must be able to fill in the gaps with personal decisions that do not harm (but benefit) other organisms. However, making the systems that we do need for sustenance more environmentally friendly will certainly not hurt our status. The fact that a system of design is not perfect should not impede us. However, as we are intelligent, concerned beings, we must continually evaluate the effects the systems that we depend on have on the natural systems that will sustain us.

The authors of Cradle to Cradle and Permaculture are driven by the idea that we, as humans, need to consider not only our personal actions, but also the actions that we make as a species by use of products whose source and processing we (seemingly) have no control over. These designers suggest that we need to take responsibility for not only personal actions, but also those of our society. Commonly such systems have been separated from individual actions because of their historical dominance and large scale. However, industrial design now defines our species due to the destruction of nature and the waste we create through its processes. These authors argue that we are ethically required to consider our system of design and to change its principles to align with our species' goals.

Conclusion

Both Permaculture and Cradle to Cradle contain important ideas to move us beyond the industrial design that dominates decisions today. Both models are similar in ideals, but have entirely different methods to improve the environment. While one (Cradle to Cradle) targets large scale changes in industrial product design and methods, the other begins at home with locally sustainable agriculture. More importantly than the differences that separate the two systems is thinking more about the effects humans have on our environment. Both thought processes agree that we are ethically required to consider how our ideals are expressed through our design principles and through the systems which provide us with products. While neither system may be able to totally remedy the impending environmental collapse, both help us to critically examine our cumulative actions, a dynamic first step in moving beyond the near-sighted destructive design of the industrial age. The time has come for us to express our creativity and our ideals in a way that benefits, rather than taxes the living network that ultimately sustains us.

 

 

Sources:

 

Chiras, Daniel (2001). Environmental Science: Creating a Sustainable Future. Mass.: Jones and Bartlett Publishers.

 

Chiras, Daniel (2000). The Natural House. Vermont: Chelsea Green Publishing.

 Haines, Andrew, McMichael, Anthony J., Epstein, Paul R., McCally, Michael. Sept. 19, 2000. "Environment and Health 2: Global Climate Change and Health." CMAJ: Canadian Medical Association Journal, Vol. 163, Issue 6.

Janzen, J. Daniel. Review of Cradle to Cradle. Flak Magazine. http://flakmag.com/books/cradletocradle.html. November 3, 2003.

 

Lancaster, Brad. Lecture. May 2003. Tucson, Arizona.

 

McDonough, Bill and Michael Braungart (2002). Cradle to Cradle. New York: North Point Press.

 

McDonough Braungart Design Chemistry Home Page. http://www.mbdc.com/profile_clients.htm November 3, 2003.

 

Mollison, Bill (1988). Permaculture: A Designer's Manual. Tyalgum, Australia: Tagari Publications.

 

Reynolds, Michael (1990). Earthship, Vol. 1. Taos, New Mexico: Solar Survival Press.