Marketing

A major and a minor in marketing are available. The marketing major offers concentrations in communication, management, or media & design.

Major in marketing

53 credit hours

• Acc 200, Principles of Accounting3
• Art 108, Digital Design3
• Bus 155, The Organization of Business3
• Bus 206, Adventures in Business1
• Bus 220, Spreadsheet Skills3
• Bus 244, Consumer Behavior & the Customer Journey3
• Bus 282, Business Analytics3
• Bus 307, Career Planning1
• Bus 316, Marketing Management3
• Bus 320, Marketing Research & Analytics3
• Bus 322, Organizational Communication3
• Bus 338, Professional Selling3
• Bus 343, Brand, Identity, & Design3
• Bus 344, Digital & Social Marketing3
• Bus 409, Business Internship3
• Bus 410, Strategic Management Capstone3
• Comm 324, Principles of Public Relations3
• Comm 326, Creating for the Web3
• Econ 200, Principles of Economics3

Student learning outcomes

Graduates in marketing will:

• • 1. Identify and articulate how personal values and ethical considerations inform and impact business decisions.
    2. Demonstrate an understanding of the roles, goals, key concepts, methods, and tools utilized in specific business
       functions as well as the relationships between the various functions in a business.
    3. Intentionally prepare for a marketing career.
    4. Acquire skills needed to influence, inspire, and motivate individuals and groups to achieve results.
    5. Identify opportunities, analyze information, and apply frameworks for effective problem-solving and decision-making.
    6. Demonstrate effective writing and speaking in a variety of business contexts.
    7. Demonstrate the ability to work productively with individuals in a diversity of roles and with varying interests
       in the outcome.

Planning guide

First year	Goshen Core The Organization of Business Principles of Marketing Spreadsheet Skills Consumer Behavior & the Customer Journey
Second year	Goshen Core Marketing Management Principles of Economics Adventures in Business Digital Design Upper-level courses
Third year	Goshen Core Principles of Accounting Upper-level courses Internship (a summer internship is encouraged)
Fourth year	Goshen Core Upper-level courses Strategic Management Capstone

Planning and advising notes

Students may not earn a double major in accounting, business, marketing, and/or sustainability management, but major/minor combinations are allowed.

Students may begin taking courses in Goshen College’s MBA program through the 4+1 program, upon earning 80 undergraduate credit hours and having a GPA of at least 2.50. Contact your academic advisor for more information.

Minimum academic requirement for majors and minors

All marketing majors and minors must earn a grade of C- or higher in all courses required for their major or minor. Failure to attain this level of achievement requires the student to either repeat the course (for specific requirements) or take an additional course (an option for elective courses) and achieve a grade of C- or higher. A Masters in Business Administration program is offered online. More information about the program can be found at www.thecollaborativemba.org and also in the Goshen College academic catalog for graduate programs.

Minor in marketing

19 credit hours

• Bus 155, The Organization of Business3
• Bus 244, Consumer Behavior & the Customer Journey3
• Bus 307, Career Planning1
• Bus 316, Marketing Management3
• Choose three courses:9
  • Art 108 Digital Design
  • Bus 322 Organizational Communication
  • Bus 338, Professional Selling
  • Bus 343, Brand, Identity, & Design
  • Bus 344, Digital & Social Marketing
  • Comm 324, Principles of Public Relations
  • Comm 326, Creating for the Web