Public relations

A major and a minor are available in public relations. See also majors and minors in communication and marketing.

Major in public relations

43 credit hours

Bus 254, Principles of Marketing 3
One of the following courses:3
- Comm 108, Digital Design
- Art 255, Photography
Comm 200, Communication Practice 2
Comm 202, Oral Communication3
Comm 204, Expository Writing 3
Comm 240, Communication Research 3
Comm 250, Writing for Media 3
Comm 270, Media Law and Ethics 3
Comm 322, Organizational Communication 3
Comm 324, Principles of Public Relations 3
Comm 383, Communication and Society 3
Comm 409, Internship 4
Comm 410, Senior Seminar 3
Comm 412, Special Project: Events 1
Selected from the following courses: 3
- Art 208, Typography
- Bus 121, Introduction to Entrepreneurship
- Bus 220, Spreadsheet Skills
- Bus 315, Human Capital Management
- Bus 338, Professional Selling
- Comm 190, Introduction to Radio
- Comm 255, Photo Communication
- Comm 260, Broadcast Writing
- Comm 308, Feature Writing
- Comm 326, Creating for the Web
- Comm 350, Reporting for the Public Good
- Comm 412, Special Projects
- Thea 235, The Power of Story
At least four semesters participation in GCTV, Record, PRSSA and/or WGCS NC

Student learning outcomes

Graduates in public relations will:

Demonstrate knowledge of core communication principles and research methods.
Create a diverse multimedia portfolio.
Demonstrate a set of professional skills and competencies.
Engage the campus and community through co-curricular media involvement.
Demonstrate learning and competence in completing one or more internships.
Report that courses and other collegiate training prepared them for a position in communication or a related career.
Engage in meaningful discussion about media, professionalism, and ethics.
Stimulate interest in the practice of public relations.

Planning guide

First year	Goshen Core Communication Research 100-299 level courses in major
Second year	Goshen Core Media Law and Ethics Expository Writing Other courses in major SST
Third year	Goshen Core Communication and Society Courses in major
Fourth year	Balance of Goshen Core Balance of major Internships Senior Seminar

Planning and advising notes

Comm 200, Communication Practice should be with a co-curricular closely related to the major. The public relations major requires two internships: one for three credit hours and a second for one credit hour. A portfolio or its equivalent is required for graduation.

Academic requirements: public relations majors and minors must earn a grade of C- or higher in all courses required for their major or minor. Failure to attain this level of achievement requires the student to either repeat the course (for specific requirements) or take an additional course (an option for elective courses) and achieve a grade of C- or higher.

A maximum of 45 credit hours in communication courses may be applied to a degree. Also, no more than 12 credit hours in experiential learning (Comm 200, 209, 409 or 412) may be applied.

Minor in public relations

18 credit hours

Bus 254, Principles of Marketing 3
Comm 250, Writing for Media 3
Comm 322, Organizational Communication 3
Comm 324, Principles of Public Relations 3
Courses selected from the following: 6
- Bus 244, Consumer Behavior & the Customer Journey
- Bus 343, Brand, Identity, and Design
- Comm 108, Digital Design
- Comm 190, Introduction to Radio
- Comm 200, Communication Practice
- Comm 202, Oral Communication
- Comm 212, Digital Media Production
- Comm 240, Communication Research
- Comm 255, Photo Communication
- Comm 260, Broadcast Writing
- Comm 270, Media Law and Ethics
- Comm 290, Radio Operations
- Comm 308, Feature Writing
- Comm 312, Advanced Digital Media Production
- Comm 326, Creating for the Web
- Comm 385: Studies in Communication: Religious Journalism
- Comm 409, Internship
- Comm 412, Special Project
Note to Marketing majors: Students must complete at least 9 credits in the PR minor that are not double counted in the Marketing major.